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Zipcar, Inc. (ZIP) Message Board

  • rbudreck rbudreck Nov 20, 2012 7:50 PM Flag

    GS Comment

    Goldman Sachs raised its rating on Zipcar Inc. (ZIP, $7.53, +$0.50, +7.11%) to buy from neutral, calling it a "high-risk, high-reward contrarian call." The firm listed a series of drivers it sees for better-than-expected earnings at ZipCar, including the potential for it to be an "attractive niche" within a travel company. "Even with a number of admittedly self-induced missteps ,the Zipcar model has shown resilience as there are truly few hourly rental/transportation alternatives that have ZIP's brand recognition," Goldman wrote.
    IMHO: Get ready for a short squeeze too.

    Sentiment: Strong Buy