When you're dealing with people who are short, they never take in the big picture. With shorts, prices only go down, hardly ever up. It's probably easy to make money shorting, because all you have to do is join in unison t bad mouth a stock. It's easier to say bad things thatn good. And if the price goes up, well, that can't be the recovery in the price--it must be just a bunch of sorry losers who are throwing their money at a 'worthless' stock.
It's easy to be a short, because shorts aren't real investors--they're just gambling. Sooner or later guys, the house wins.