According to Intel, this chip, which they call Medfield, will be the industry leader in performance at comparable power levels. In other words phones equipped with Medfield will provide the same battery life as ARM chips whilst it outperforms them. Their new phone chip will likely be a dazzler! At CES the CEO said he would discuss phone chips at MWC (a little over three weeks), so this story fits Medfield perfectly. The previous generation used old technology on the chipset and middle aged technology on the CPU. This one is supposed to be completely integrated on Intel's current cutting edge, so in addition to the redesign it should be light years ahead of the preceding generations. No ARM chip is on an advanced process like this, so we should expect the Intel Medfield chip to run circles around all ARM competitors. This really goes against much of the press hype about Intel falling victim to ARM. Three weeks + and we will be hearing about what the ARM consortium is going to try to do to catch up with Intel.