"It has struck me that the new Sandy Bridge design is actually under-hyped. I would expect a new processor design with so many improvements to be advertised aggressively, but the new design doesn't even have an official brand name. The name Sandy Bridge is only an unofficial code name. In Intel documents it is variously referred to as "second generation Intel Core processors", "2xxx series", and "Intel microarchitecture code name Sandy Bridge". I have never understood what happens in Intel's marketing department. They keep changing their nomenclature, and they use the same brand names for radically different technical designs. In this case they have no reason to obscure technical differences. How can they cash in on the good reputation of the Sandy Bridge design when it doesn't even have an official name?"