They are selling some small part of their holdings...a few thousands here and there. Typically, they sell options that are close to expiring so that they can get something out of it. They should each still have tens of thousands of options left.
Can't really be sure because only 2 insiders were listed. I'm sure there would be many more if that was the case.
Anyway, the damage had been done and I don't like the uncertainty it caused. It may eventually reach 26+, but i think this baby will be trading sideways for awhile the way it went down this much on an up day.