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10 watts may be too high for you, but for consumers hungry for richer multimedia and raw performance, I think not. I predict we will see a paradigm shift, starting with tablets and then in smartphones. The "good enough" model will switch from performance to battery life. Let's say with 10w you only get 6-8 hours vs. 10-12. For a lot of consumers on the fence about buying a tablet, that might just be "good enough" so long as they get extra features and performance.