We’re So Ready To Sell Chips For Tablets, Intel COO Says
March 14, 2012 at 6:00 am PT inShare.SharePrint Intel COO Brian Krzanich wants you to know the world’s biggest chipmaker’s fabs are poised to start turning out chips for tablets.
In an interview with Reuters, Krzanich says he has fine-tuned the company’s supply chain in order to meet an anticipated demand for tablets. “We will start to see more and more of our capacity and our output go to things that are mobile, like phones and tablets and other devices,” he tells the global news wire.
Indeed when the man responsible for Intel’s massive global chip-manufacturing operation speaks, he does so with the authority of a company that tracks the pulse of demand for chips obsessively, so he doesn’t make so public a statement lightly.
Yet the basic competitive problem remains. While Intel still dominates the roughly 300-million unit per-year market for PC microprocessors, but has struggled to compete against chips based on designs from the British chip designer ARM which power most of the world’s smart phones and tablets, including, not insignificantly, the iPad. And while Intel’s lower-power Medfield generation chip has landed in designs from Lenovo and Motorola Mobility, the wins are seen as progress in a race in which it already well behind the leader.