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Intel Corporation Message Board

  • ideal_invst ideal_invst Apr 13, 2012 12:32 PM Flag

    New Service Revenue for Intel - Anti-Theft

    Intel wants its Anti-Theft service in every Ivybridge Ultrabook

    With millions of laptops out there, tens of thousands of careless people and a handful of dishonest people, things tend to get lost easily. Imagine the moment you realize that you have lost your laptop with precious/confidential/private data in it; it is definitely worrisome that your data might land into the wrong hands. Therefore, Intel wants to address this issue by introducing a service called Anti-Theft and what it does is that it uses a hardware security feature built-in to every Sandy Bridge processors to lock down your laptop in case it got lost. Of course, before you can do that, you need to know and do a few things:

    A laptop which is Intel Anti-Theft (Intel AT) supported. You can check if your current laptop is supported by accessing this PDF - One suggestion to Intel is make a simple search field to allow users to sort by brands and models etc. The good news is that all Ivybridge based laptops - excluding those using the entry level HM70 chipset, but including Ultrabooks - will support Intel Anti-Theft Technology.

    Buy an activation scratch card from the nearest retailers. For Singapore, you can get it from Challenger stores for S$39 for 1 year support and S$79 for 3 years support. Web purchases will be possible in the future, but right now, do it the old fashion way.

    http://vr-zone.com/articles/intel-wants-its-anti-theft-service-in-every-ivybridge-ultrabook/15556.html#ixzz1rwGhfdMq

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    • There are many ways PC users can voluntary chose to have their PC automatically identified when they choose but the key point is that it is their choice.

      If one buys a Dell with Windows pre-loaded the system can be identified by Dell service. However if the user doesn't want that service they can do a fresh install of Windows minus the Dell bloatware and the feature goes away. Similarly the feature goes away if they use Linux. Today, PC users have a choice. Embedded CPU ID's eliminate choice.

      It is a false argument to say that just because PC owner's private data can be stolen already is reason to hand criminals the keys to track PC users 24/7 no matter where they are, no matter what network they use or what software enviroment they have.

      Do your research on Intel's history. Intel proposed a similar idea before and the public blasted them for it. I am certain more will be said on this topic.

    • That is not really true, every system leaves the factory with or without an OS GUID, Yes I liked you to the SW But there is a hardware GUID.

      any way connect your system to HP/Dell etc. and they can pull up your address your name credit card number.

      talking about privacy
      AMEX can profile you based on your purchease. Fourpoint know about you more what you know about yourself. 850 Million Facebook users tell everything about themselves, you inpect your car in FL and someone in CA can pull what station you went to.

      Sorry to sound argumentative, but there is so many things we need to worry about other than helping you recover or protect your system

    • Software generarated ID's are a function of the specific instance of the OS loaded on the PC, and alternatively one can change the OS or run multiple OS's on the same PC. Even MAC addresses can be changed by changing the network adapter or virtualizing the MAC address. IP addresses are easily changed.

      In contrast, CPU ID's are hardcoded and permanent. As long as one has that PC they can be uniquely identified no matter where they are, no matter what network they use or what changes they make to the software. They are owned.

    • "But pushing embedded ID's on every owner of a laptop, desktop or ultrabook without a choice is not very wise. "

      That is some how funny! Why this now an issue, do you know what is the GUID/UUID/SID or the IP address. All those pin point a person or device.

      http://en.wikipedia.org/wiki/Globally_unique_identifier

    • I think the vast majority of corporate and government customers would sign up for this. At an average revenue of $20 per PC per year, assuming half the PC sales are from institutions (180 million), that would be a cool $360 million of revenue from the first year of anti-theft service.

      As it gets into second and third years, we are looking at $750 million and excess of $1 billion from anti-theft service alone.

      I am sure Intel is prepping other similar services with McAfee DeepSafe, etc.

      • 1 Reply to ideal_invst
      • add to that School and university where theft is a lot higher, There is a there is a similar technology called Computrace work on the BIOS level, the system keeps reporting it (location IP address )as long as it connected to the Internet,lost notebook will be flaged and the police can come to the location, but Computrace can be disabled from the BIOS if the System password has not been set.

        Computrace used for tracking, intel technology for locking the system which is better

    • So you are saying Intel incorporates a uniquely identifing ID in every Ivory Bridge PC (whether the customer wants it or not). The potential for abuse of this type of hardcoded ID is huge. How long will it take for hackers and unscrupulous data companies to access this ID and correlate your web activity to your unique ID?

      Ivy Bridge is great innovation, but hardware-based ID's embedded within the CPU is a bad idea.

 
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