That article is a paid announcement by AAPL scared to death as the main issue he fails to point out is that PC sales were down as many folks delayed purchases for Windows 8 to be launched....
Tech websites were abuzz this morning with news that Microsoft may be spending $1.5 billion on the coming Windows 8 marketing launch.
TechCrunch: "Forbes reports the campaign costs between $1.5-$1.8 billion, making it the largest product launch in the history of the industry."
The Verge: "It's no secret that Microsoft is planning a big marketing campaign around Windows 8, but one estimate suggests that the company could be willing to spend between $1.5 and $1.8 billion. The huge sum, reported by Forbes, would be around triple the amount that the company allegedly spent on its Windows Phone 7 launch two years ago."
I must admit that this morning's announcement is nothing short of remarkable. As of today, I officially capitulate and am encouraging the purchase of Intel shares. This company is hitting on all cylinders and the management team is doing everything right. The outlook for the shares is positive, imo. I do, however, reserve the right to take shots at Wallis when he presents an easy target.