So much negativity out there! INTC is at a p/e of less than 9 and is about to ramp out their most innovative products yet. Cannot ask for a better scenario. Remember how things changed for AAPL when they rolled out their iPod....I feel the same scenario is happening here. As a previous poster stated, Haswell is a game changer. A CPU with more juice than any current CPU but require half the power. There is no competition out there for Haswell...every hardware manufacturer will be flocking to Intel. And don't forget about the Atom z2580...there will be a superphone annoucement soon with this chip inside.