It was not a wildly profitable business and is hardly now for Marvell who only made $68m last quarter. Apple or Samsung would not have used it in their phones. It's alright the herd bleating mobile and ARM every 5mins but only a very select number of companies are making billions doing it and those are the ones designing and selling the most popular tablets and phones, the chips are not hugely profitable in themselves. Why does virtually everyone want Intel to give up its huge profits just to sell chips for peanuts like everyone else ? Mass hysteria, just like the dotcom boom and it will end the same way.