yep...would rather go with Shimpi @ Anandtech than Khitchd'uh on this.
Check out the last sentence below which is part of the iphone review) where he says:
Very interesting. Atom is the only CPU that can complete the Kraken benchmark in less time than Apple's Swift. Peak power consumption is definitely higher than both the Qualcomm and Apple devices, although Intel's philosophy is likely that the added power usage is worth it given the quicker transition to idle. Note that Atom is able to drive to a slightly lower idle level than the Snapdragon S4, although the Swift based iPhone 5 can still go lower.
At least based on this data, it looks like Intel is the closest to offering a real competitor to Apple's own platform from a power efficiency standpoint. We're a couple quarters away from seeing the next generation of mobile SoCs so anything can happen next round, but I can't stress enough that the x86 power myth has been busted at this point.