“Moore’s Law is going through an interesting phase,” said McGregor. “We use to have improvement in cost per transistor at every node, and at 28 nm it’s coming down, but in 20 or 14 nm it may even come up and that may be a shock for everyone."
Wont matter for a while with the obscene amounts of profit the semiconductor industry makes per chip.
Margins won't matter - the new ARM spin? LOL
it's about huge block of fix cost = fix cost absorption = large volume
“We have been a generation or two behind others in the node we use, but we believe it makes sense to move closer to the leading edge,” McGregor said. “We won’t be the first in a process tech but we will get more competitive."
“When we went to 65 nm, we moved the whole product portfolio, but that won’t happen going forward,” said McGregor. “We will be judicious, 28 nm will have long life and some products won’t make sense to move maybe ever and that is very different from the past."