Recent

% | $
Quotes you view appear here for quick access.

Intel Corporation Message Board

  • ideal_invst ideal_invst Dec 19, 2012 8:12 AM Flag

    Surface RT Tanks, Microsoft has few friends left if any

    Though Charlie is noted for journalistic hyperbole, there is sufficient data coming from unbiased sources like NPD that Surface RT sales are very low.

    Microsoft is going to be pushed back into playing its prior role of being an OS or software provider. If it continues to persist in the hardware space, it is going to lose all its OEMs who provide the most competitive pricing and products for its OS. Microsoft cannot be Apple, because it has never the been the integrated company that Apple has been from Day 1. Unfortunately, management can make crucial mistakes like this and carry on for a while as if everything is hunky-dory.

    What does this do for Intel? It gives Intel a stronger hand in dealing with Microsoft - unless Microsoft wants to design its own chips and manufacture them in a foundry. If they want to do this, they are just 10 years behind Apple!

    Intel wants to be the port-of-choice for all OS. They have a strong record and an unbeatable process lead. The OS guys will fall in line eventually. And any remaining ARM SoC vendor can keep Intel in line (if they can).

    =====================

    With Surface tanking, Microsoft digs faster
    Clueless management masterclass, OEMs not laughing

    Microsoft just doesn’t know when to stop doing itself severe damage, and it’s latest desperate move is no exception. If you thought it’s ‘valued partners’ were incensed before, just wait until you see how happy they are now.

    The latest move is one again around that unloved child of Redmond that has seen abysmal sales. No not Windows 8, the other unloved child of Redmond, the Surface tablet. You might recall the highs and lows of Surface, and the soap opera it has become. This week, Microsoft has admitted their strategy is broken, Surface is failing, and so they backpedalled hard. Unfortunately, it was right over the feet of all the hardware partners that they had run over earlier, the ones they barely kept from outright rebellion a few months ago.
    ......

    So the hard numbers started trickling out. Sales blew. Initial tablet sales, not including Surface, according to no less than NPD were sub-1% of first month Windows 8 machine sales, something akin to an unmitigated disaster.
    .......
    Then word came from Taiwan that despite ‘selling out’, Microsoft had cut their Q4 parts order in half. It was only then that the company admitted the four million units were actually the entire Q4 order that they were hoping to sell. But didn’t. Even in spite of most of the competition dropping their, err, competitive product lines in their entirety. No word on returns, or actual sales, not shipments to dealers as some suspect. Surface couldn’t meet half of expected demand in spite of Windows 8, Christmas, and fanboi fervor. It is DOA.
    ......
    And so Surface failed, and Microsoft reacted, and broke their promises to the entire OEM base. Now you can buy a Surface at Best Buy, others will soon follow. That sub-1% non-Surface tablet sales number may be the high water mark. See Microsoft. See Microsoft panic. See Microsoft have no clue. See Microsoft management flail. See Microsoft react. See Microsoft kick the other leg out from under their OEM partners. See problem? Microsoft sure doesn’t.

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • Surface RT has tanked not because of the RT but because fundamentally, Microsoft is trying to do too much with a tablet. They're trying to pitch that your tablet can basically run all your old Windows apps as a feature, and that's a #$%$ feature. Makes for great marketing hype but when you get down to using it, you realize that you want to keep it simple with your tablet and Windows 8 on a tablet is not simple.

      • 1 Reply to khitchdee
      • Surface RT has tanked not because of the RT but because fundamentally, Microsoft is trying to do too much with a tablet. They're trying to pitch that your tablet can basically run all your old Windows apps as a feature, and that's a #$%$ feature. Makes for great marketing hype but when you get down to using it, you realize that you want to keep it simple with your tablet and Windows 8 on a tablet is not simple.

        ___________
        So then why have HP, Lennovo, etc... held off on making RT products? You are so desperate to hold on to the dream that ARM will eat Intel's lunch. You being here every single day shows how scared you are. Please keep posting to remove all doubt.

    • For the entire article, check out SemiAccurate.

 
INTC
33.71+0.60(+1.83%)May 27 4:00 PMEDT