The WSJ article was attributed to those in the know but noone has announced anything about a TV project. Google even just sold their settop box business. Google was one of the players with Intel in the TV business weren't they?
Did you think that Intel should have gotten into the smartphone business before Apple announced the iPhone or did you think "stupid idea, Intel" ???
They got 1 content provider on board, which is significant. Intel also has the right guy leading this effort to make the deals for content. Its just a matter of time before this becomes reality. Consumers are no longer willing to pay cable companies a ransom fee for channels they will never use.
"Intel has pitched media companies on a plan to create a "virtual cable operator," which would offer U.S. TV channels nationwide over the Internet in a bundle similar to subscriptions sold by cable- and satellite-TV operators, people familiar with the effort said previously. The company, besides expertise in chips for set-top boxes, has expertise in server technology that could help serve up video programming and other content.
But Intel has so far reached at least one content deal, one of the people familiar with Intel's plans said, without identifying the partner."
[This is all about lining up the content providers. And they already have one. The first is usually the hardest. A virtual cable provider. That's the concept and it's a very powerful one. If they line up the content it will happen and happen big. The set-top box is a much smaller problem. Everyone want's a la carte TV. Everyone. Entertainment companies will follow the money. It's a way for them to cut the cable companies out of the picture. I'd expect the rest to jump on as well. But delays are not surprising in the least...]