Apple Plans iPhones In More Sizes, More Colors, Analyst Says
Apple plans to broaden its portfolio of iPhones.
At least, Topeka Capital analyst Brian White thinks so.
White writes in a research report this morning that “checks are pointing to more choices on the way with the next iPhone,” including expanded color options and more screen sizes. “By providing customers with greater choices with the same high quality performance of the iPhone, we believe Apple has the potential to further expand its market share in the rapidly expanding smartphone world,” he writes.
White thinks the next iPhone – expected to be called the iPhone 5S – will launch in the May/June timeframe.
On the issue of more colors, he thinks the iPhone will follow the path Apple set with the iPod Touch, which you can now buy in pink, yellow, blue, white and silver, and black and slate. The iPod nano, he notes, is now offered in pink, yellow, blue, green, purple, silver and slate. “Also, the iPod family participates in the ‘red’ campaign with red-colored iPods,” he notes.
Basically, he thinks the addition of more colors to the iPod touch lineup was a testing ground for adding color to the next generation iPhone; he expects the next version to come in as many as eight colors. Down the road, he also expects the iPad to be offered in multiple colors.
More intriguing is the prospect for phones in additional sizes.
“Our checks are also indicating that the next iPhone will offer customers more choice in terms of screen size,” he writes. “Although Apple offers a
4-inch screen on the iPhone 5 and a 3.5-inch screen on the iPhone 4S and iPhone 4, the company has never offered multiple screen sizes for a single model. We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach. This eventually opens up the possibility for a lower-priced iPhone (i.e., iPhone mini) with a smaller screen size that could allow Apple to further penetrate markets such as China and open up opportunities in India. At the same time, Apple could unveil a larger screen size compared to the recently updated 4-inch screen on the iPhone 5. Clearly, there are many smartphone models that are now larger than 4 inches and even some bigger than five inches on the market.”
[As I said before, there is a very good chance that Apple will create a high-end iPhone with a larger screen. With Samsung's Galaxy SIII (4.8" screen) and Galaxy Note II (5.5" screen), both selling extremely well, Apple needs to create a larger version to compete with them. As well, there is common consensus that Android is the more powerful OS; Apple needs to update it's OS to make it more customizable for the power users. If Apple comes out with a larger screen iPhone running a more powerful OS (but still compatible with current iOS apps) then they can definitely gain customers who might otherwise opt for the Samsungs. With the recent leak of Intel's Merrifield benchmark, I would not bet against an Intel-inside high-end iPhone]
Apple seems to be missing the boat here. What consumers really want is high performance as is evidenced form the huge uptake of touch enabled Ivy Bridge ultrabooks. Since Apple can't give them that with their current chip production set up, they're resorting to soft sell tactics with size and color choices.
I have an iphone5 , it could not be any faster that I can see. I would like it too be even bigger, I think. The colored cases is a bit odd since you can put a bounce box on these for 3 buck. I looked at the UB and really like them gonna wait til price comes down a bit, not interested myself in touch on the big screen.
I would not count out a Intel-inside (Haswell) 'MacPad' from Apple either. If Apple does not include a touch-enabled convertible PC, they would isolate Mac users who have been using a MacBook with Bootcamp to run windows software when needed. With Windows 8 supported touch, Apple must respond and create device to support it. The multi-platform support offered by the MacBook is one of the reasons why they are so popular.