Making a Reference Design will make Intel Billions
Intel Smartphone Reference Design Shortens Development Time
January 11, 2012
The Android Phone Features a High-Resolution 4.03-Inch LCD Screen; Battery Life Is Expected to Be up to 8 Hours for 3G Voice Calls
Intel’s Smartphone Reference design was getting a lot of attention at CES and may have finally put Intel firmly in the phone game.
The Intel Smartphone Reference Design was developed to help reduce development time and costs for phone OEMs and carriers.
The idea behind the reference design is to speed development time for phone manufacturers that, in turn, can focus on adding additional features and software. The phone features a high-resolution 4.03-inch LCD screen and is running Android Gingerbread OS on the company’s Medfield phone platform. A company representative said versions of the phone are also running Ice Cream Sandwich but none were being shown publicly at CES.
Battery life on the reference phone, according to Intel, is expected to be up to 8 hours for a standard 3G voice call with standby power lasting up to 14 days. The phone also features a paparazzi-like “burst mode” that allows users to fire off 15 photos (from either one of two cameras on board) in about a second with 8-megapixel resolution.
Mike Bell, general manager of Intel’s Mobile and Communications Group, joined Intel President and CEO Paul Otellini onstage at the CES keynote Tuesday afternoon to show the phone more broadly, but it was already getting the lion’s share of attention earlier in the day at Intel’s booth at the Las Vegas Convention Center.
Otellini announced two new customers (Lenovo and Motorola) but it wasn’t clear whether either of these customers would be using the reference design as part of their go-to-market strategy. At a Credit Suisse conference last month, Otellini did say customers would be using the “guts” of the reference design in phones coming out later this year.