TI Debuts 28-nm OMAP 5 Processor at CES (taking the "big-little" approach discussed at the ARM Techcon last year).
Ashes,ashes all go down
can you see the pattern :
on one side the ARM WS analysts and East - on the other side the real world (BRCM, MRVL, TI.)
I was amazed how little attention TI decision drew ... TI is NO dummy
Fabbed in UMC's 28LP process, it utilizes two ARM Cortex A15 cores, and two low-power Cortex-M4 processors (taking the "big-little" approach discussed at the ARM Techcon last year). It has 2 MB cache, and the graphics side is covered by dual POWERVRÃ¢Â¢ SGX544-MPx graphics accelerators.
Yeah, so much for the TI OMAP Processors.
Their days are certainly numbered.
TI cuts 1,700 jobs in OMAP shift
11/14/2012 6:50 PM EST
SAN FRANCISCO—Texas Instruments Inc. said Wednesday (Nov. 14) it will cut about 1,700 jobs worldwide as part of a previously disclosed plan to re-target R&D for its OMAP product line at the embedded systems market, away from smartphones and tablets.
Executives from TI (Dallas) said in September that the company would shift its R&D investment on the OMAP applications processor to focus on the embedded market, where they said the product line has an opportunity to capture a greater share of what it estimates to be an $18 billion market.
The announcement that TI would refocus OMAP caught many off guard because the product had notched a number of high-profile design wins. But analysts, particularly Will Strauss of Forward Concepts, said the trend in smartphones is toward integration of the applications processor and baseband processor—a trend TI can't keep up with because it began phasing out its baseband technology years ago.
At the time, TI also noted that Apple Inc. and Samsung Electronics Co. Ltd.—which together dominate the smartphone and tablet markets—design their own applications processors, leaving less of an available market for OMAP to compete in.