Intel & Acer launch Lexington-based new smartphone in Southeast Asia - Acer's Liquid C1
Most Southeast Asian markets will see Acer's Liquid C1 smartphone, powered by Intel's "Lexington" processor, in the "very near future" as the chipmaker capitalizes on the region's move from feature phones to smartphones.
Intel is looking to ramp up the introduction of Atom-powered smartphones to the market, with the latest in the form of Acer's Liquid C1 smartphone which was unveiled today.
Southeast Asia will be early beneficiaries of the chipmaker's efforts to advance its smartphone plans, given that Thailand has been designated as the launch market for the Liquid C1. A senior Intel executive added he will be "disappointed" if it takes three months for the handset to make its way into many of the region's other markets.
Today, with its Liquid C1 smartphone--which is powered by Intel's Atom Z240 processor, codenamed "Lexington"--for the Thai market, Acer's announcement marks the ninth smartphone powered by Intel in nine months, he said, adding this showed the company's commitment to the smartphone platform.
Acer's Liquid C1 smartphone will be available at the retail price of 9,990 baht (US$335.27) in February.
The Atom Z240 processor was unveiled at the Consumer Electronics Show earlier this month, and is targeted at the "value smartphone" market. According to Intel, the new processor brings high performance for quick Web browsing, rich multimedia, and Android applications experience. Mike Bell, vice president and general manager of Intel's mobile and communications group, said the low-power Atom platform enabled it to address new market segments and broaden its expanding portfolio smartphone offerings.
Staff Portland Business Journal
"We're still awaiting news of who will take over as CEO of Intel Corp. when Paul Otellini steps down in May, but we did get a glimpse into part of the mobile strategy that will likely be a major focus for the new chief executive.
As Reuters reports, Intel on Thursday introduced two phones running on its new mobile chip to markets in Kenya and Thailand. Priced at about $335, the phones were manufactured in partnership with Taiwanese computer maker Acer Inc.
Emerging markets are a key piece of Intel's mobile strategy, said Mike Bell, chief of Intel's mobile division.
While Intel has yet to name a new CEO for Otellini, who announced his retirement in November, it recently made a handful of senior-executive promotions, including five of Hillsboro-based employees".