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Intel Corporation Message Board

  • singhlion2011 singhlion2011 Apr 1, 2013 4:20 PM Flag

    Intel TV about to rock you to the core

    Cable Technology Feature Article
    April 01, 2013
    Intel in Content Talks for A La Carte-ish OTT TV Service

    By Tara Seals, TMCnet Contributor

    Intel (News - Alert), inching closer to launching its over-the-top (OTT) pay TV service, is having productive talks with a range of content providers. If successful, Intel’s launch could provide a competitive shakeup not seen since cable TV appeared on the scene en masse in the 1980s.

    The silicon giant is in talks with Time Warner (News - Alert), NBCUniversal and Viacom to license TV shows and films, according to Bloomberg, citing “people with knowledge of the situation.” The Big Media stalwarts—three of the six that are critical (Disney and FOX/News Corp. and CBS are the others)—have signed off on the concept of what Intel is trying to do, the sources said. But the devil of course is in the details.

    Intel has made no secret of the fact that it is looking to leverage a set-top box (Intel inside, naturally) to offer a sort of super-Roku proposition. Yes, it would be a box-based OTT play that consumers would buy at retail. However, it would have the look and feel of a traditional IPTV (News - Alert) service, with access to all the channels one would expect from a pay-TV provider. In addition to live TV, there would be on-demand option and a cloud-based DVR, and subscribers will have multiscreen access across TV sets, computers and mobile devices. It all sounds fairly straightforward—with one exception.

    Erik Huggers, Intel’s vice president for media, said last month that Intel expects to provide “smarter” network bundling for consumers. Viewers will be able to simply pick and choose which niche blocks of channels they would like to include in the service, thus determining their own programming lineup (and subscription cost)—to a certain extent. That approach, if successful, would mean that Intel is exploring a final frontier in TV business models, boldly going where no TV operator has successfully been able to go before.

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    • "Erik Huggers, Intel’s vice president for media, said last month that Intel expects to provide “smarter” network bundling for consumers. Viewers will be able to simply pick and choose which niche blocks of channels they would like to include in the service, thus determining their own programming lineup (and subscription cost)—to a certain extent. That approach, if successful, would mean that Intel is exploring a final frontier in TV business models, boldly going where no TV operator has successfully been able to go before."

      [There is tremendous demand for this. If Intel is the first to be able to deliver it, it would be a monumental and highly profitable achievement...]

    • There is a big difference between "a la carte" selection of channels and what Hugger's calls "smarter" bundling for consumers. With true "a la carte" consumers have the option of selecting only the channels they want which could potentially save consumers money compared to the oversized bundles cable companies offer today. Intel's Huggers has said multiple times that Intel's Web TV is not intended to lower consumer's programming cost. And "smart bundling" that makes the consumer pay the same as they're already paying may offer some flexibility but it is far from "a la carte".

      Given the plethora of obstacles Intel faces in making this venture successful, true "a la carte" would at least get the attention of consumers with a real value proposition, but this doesn't appear to be it.

      Right now Intel's Web TV is about at the same point Microsoft was with Windows RT just before the holiday season. It started with a valid concept but by the time they got it ready the circumstances had changed and now what do you with it. Fill it or kill it.

      We shall see.

      • 2 Replies to merlot_1
      • No, it's not fully implemented a la carte but it's significant progress towards that. If you couldn't feed your kids a full meal would you tell them that they are not going to get anything? That's exactly what you are suggesting for consumers.

        It's a significant platform on which to build. Your comparison to RT is absurd. I confess I don't understand the real motive behind your dislike of the project but it's obviously something you haven't shared with us. Nor do I think you will. And that worries me the most...

      • you and sanddollar keep complaining about intel tv. give a rest fools!

 
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