Intel platform worthy of being deemed a true cable-killer, large potential for success
The entrance into the television business seems to be an odd deviation for a chipmaker, but it has led to the development of a potential goldmine. Television is primed to undergo a revolution, the foundation of which rests in online viewership. Websites such as Netflix (NFLX) and Hulu have been players in online streaming, but there is yet to be a platform worthy of being deemed a true cable-killer.
Intel's television system is said to stream over the Internet and to come with a reportedly visually stunning top-box. Specific details, however, remain secret. Ad Age, report discusses what it says to be are rave reviews for the service. The head of advanced TV at Group M, Michael Bologna, has spent hours with Intel's box and in a statement of praise claims that "no one expected [Intel] to come out with a product like this." There seems to be a consensus of impression with the product, which is nothing but good news for Intel. Another key point is presented in the Ad Age article. The author notes that Intel has separated itself from other failed attempts such as Apple (AAPL) TV, Google TV, and Xbox Live by taking the effort to become a cable provider itself. Early reports about Intel's television service are drawing excitement and suggest that the platform has a large potential for success.