ARMH's play is based on having a credible enough story to sell the stock you paid too much money for to someone else who will pay even more. The story dries up now and then and the stock falls. Then a new round of press releases come out and the stock picks up once again. Logically it's a decent $10 stock. In reality it can easily become a $100 a share stock with the old promises of ARMH taking over Intel's domain. Intel spends more on lunch each year than ARMH earns.