Sony Takes Fight To Apple On Battery Front With Intel's Haswell
Computex in Taipei, Taiwan, is one of the largest tech trade shows in the world with 1,700 exhibitors at this year’s get together where Intel INTC +0.12% (INTC) introduced many new innovations. One of them is a new line of Haswell processors to be used by Sony (SNE) to power its Vaio Pro for up to 25 hours without a charge. The new Vaio Pro will be available by the end of June in Europe.
Haswell’s improvement in battery life is even better than the targets Intel[/entity] had set when it had initially announced it was working on Haswell. Clearly, Intel did not have its head buried in the sand and saw the shift in consumer buying from laptops to tablets such as iPads from Apple (AAPL). iPads are great for content consumption but lack in capability for content creation, sophisticated graphics and heavy duty analysis that requires significant computing power.