This week there’s a bit of an insider tip floating about speaking on Intel’s very first HDTV set-top box, on that’ll be offered at retail for web-streamed live TV. This device is said to be working with web connectivity that needs no television package plan, therefor aiming to do the traditional TV industry a blow that could be their last. In other words, Cablevision, Comcast, Charter Communications, and Time Warner Cable beware.
This service has been revealed by author Tieran Ray of Barron’s, a fellow who seems to be a real supporter of the future or internet-only big-set entertainment. He’s made clear his viewing of a TV service at Intel headquarters in Santa Clara, California, and he says it’ll be coming with an “over the top” video connection to change the industry. Ray described the user interface for this system as follows:
“Without giving too much away – the user interface seemed to hover beautifully above the currently playing show. An elegant simple menu made it easy to switch between channels or to pick and rent a recent film. It was light years from the cumbersome garbage that takes up most of the screen when using a standard cable-channel picker.” – Ray
Great to hear that Huggers recovered from that PR disaster with Walt Mossberg back in Feb of this year. Intel won't be competing on price (paying up to 75% more for content than cable companies and Huggers has been reported as stating that Intel tv is a "premium product") and bundling is still an issue (per mentioned PR disaster---watch entire presentation), unless the cable companies and other comp just drop dead ("...tv's last gasp") for Intel will just take over everything tv.
TV's last gasp? Really, you think the MSOs are going to disappear because Intel joins dozens of other companies streaming video?
Intel has no experience delivering a direct-to-consumer service.
Intel doesn't make or control the product being sold. In fact, they are reported to be paying nearly twice as much for programming as the companies their competitors.
Intel doesn't own or control the broadband transport the consumer needs to get the service.
The service does not leverage Intel's fabs or chip making expertise.
Video streaming technology is a commodity available to any startup that wants to enter the business. Interfaces are easily built, and if user interface was the determining factor of success for delivering live TV Apple or Google would have already done it.
Cable operators are streaming video content already and there is nothing Intel can bring to them at the service level cable operators can't do for themselves.
Intel Web TV is NOWHERE near the competitiveness of Haswell, Silvermont or Broadwell.
"It's too bad that the user interface isn't a solution to the real business challenges facing the project."
[And it's too bad that you can't see that this is the beginning of what consumers really need...]
The Barron's blogger, Tieran Ray, has been no friend of Intel's and has spliced together negative analyst quotes to maximize the damage to Intel. I was surprised that he was positive.
"Huggers won't say how many partners he has signed, but, he maintains, "We see incredibly serious engagement on the part of every programmer we talk with. I feel very good about our ability to get the right terms to move forward.""