Looks like Krzanich is not fully convinced the Intel TV service is viable.
SAN FRANCISCO (Reuters) - Intel Corp's top executives said on Friday the microprocessor company would speed up development and roll-out of its Atom chips for mobile devices, as the computing world moves away from the traditional personal computer.
The company is also being "cautious" on its Intel television service, as it continues to look at the business model, according to the company's new Chief Executive Officer Brian Krzanich.
A couple of months ago, there was talk/rumors of Viacom (includes CBS/Paramount/Showtime) and TimeWarner (includes HBO) wanting to work with Intel Media. When you have 2 of the top 4 media conglomerates on Intel's side, I saw potential with Intel Media.
Engadget (March 2013): "According to Bloomberg, Intel is getting close to offering such a service and is reportedly closing in on deals with Time Warner, Viacom and NBC that would allow them to offer both live and on-demand content over the internet. Sources are reporting that the broad terms of the deal have been agreed to, and its only a few fine details and some financial terms that need to be finalized. Intel is also allegedly in talks with Disney, CBS and News Corp. Though, those negotiations are in the preliminary stages. If Intel can successfully land deals for CNN, Comedy Central, MTV and other properties owned by its supposed new partners then its TV experiment could stand a legitimate chance at success."
Now I hear about hostility from cable operators. Time Warner seems to be reasserting its ability to go it alone after spectacular successes (Superman and Game of Thrones' Red Wedding Episode which is the top watercooler event of the world of TV.)
I don't know anymore if Intel Media is a good idea. It needs to have the content companies on its side for this to work. No way can Intel brute force its way to success in this sector.