Scoop: Intel’s upcoming TV service is going to be called OnCue
Intel’s TV service, which the company’s Intel Media unit plans to launch before the end of the year, is going to be called OnCue, GigaOM has learned. The company has applied for trademarks for OnCue around the globe and tasked ad agency OMD to prepare the official introduction of the brand.
Intel is planning to launch a TV service before the end of the year that is meant to compete with traditional cable TV services by offering live TV feeds as well as a catch-up service and on-demand programming. The service will be available through a dedicated device, which the company is going to sell online as well as through traditional retailers. Intel hasn’t revealed the name of the offering yet, but the company has been quietly preparing to launch it under the OnCue brand.
Sest has "also been busy filing a number of trademark applications outside of the U.S., including in Canada, Mexico, and Europe, the site reported. The attorney retained in Europe to file a Sest trademark application "has also filed numerous other Intel trademarks in the past, including the original Intel Inside filing," GigaOM added.