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Intel Corporation Message Board

  • sanddollars586 sanddollars586 Jul 30, 2013 3:00 PM Flag

    Intel Web TV Redo - New Business Model & Camera Gone!

    Well this could be one of those "I told you so" moments because Huggers is saying Intel is now dropping the entire camera & facial recognition idea along with the other justifications like videoconferencing they offered to rationalize it's existence for anything other than generating a revenue stream profiling consumer behavior. If they want to say they dropped the camera because of the NSA that's fine, but the camera was a bad idea long before recent spying revelations. And no doubt without the incremental revenue the camera was supposed to generate Intel's business model will change.

    What is interesting is that the two new articles no longer mentions Intel streaming live cable channel content. The reports remain vague about what the new service and business model will actually be but it's now looking more like Aereo where they record free off-air TV channels for re-distribution. If that's the case Intel will joining others already doing this, and while it may not bring the revolutionary change in live TV as Intel had planned, at least the new plan has fewer obstacles.

    Why it has taken Intel so long to understand the obstacles to their go-to-market plan is beyond imagination.

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    • The camera idea was a fail from the start on technical reasons. Many consumers have wall units that hold their cable settop boxes behind glass doors. Infrared remote control works fine though glass but nearly all settop gear is placed beneath the TV to the left or right of the cabinet. The view from the cabinet might be of the consumer's knee caps at best which would not be effective for facial recognition, nor would the location have been effective for videoconferencing either. The camera idea was described earlier as an Intel video surveillance patent looking for a problem to solve. But it was a poor fit for the settop. What was going to happen when more than one family is in the room? Which family member's profile was going to overrule the others? That contest would have been great for family harmony. Now Intel is admitting there also a problem with the dimly lit TV room. It took Intel over a year to figure this out? Really.

      But Intel spent well over a year hyping the benefit of the camera and how central it was to their settop streaming business model. Intel has some explaining to do and a lot more than the vague statements Huggers is now offering. The added revenue stream from selling consumer's behavorial data was supposed to convince content creators to unbundle their content. The camera is now gone and so is the hyped incremental revenue.

      So what exactly is the new plan? Is Intel ever going to understand the TV distribution business and are they ever going to launch a product anyone will want by the time they launch it?

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