There are just too many potential here. At stake are the $4.5 billion TV-chip market and a $500 billion television market. "Intel's plans include a server farm to record every piece of programming aired—local, national and international—and store it for at least three days in the "cloud." With an Intel-designed set-top box, people won't have to own DVRs or even plan to record programs...A permanently running cloud-based DVR is a pretty neat feature. It means you never have to worry about missing the start of a show, or if people start tweeting about a show, you can start it from the beginning, without missing a thing." Also, with a set-top box reference design that include gestures and voice recognition, Intel may be looking to go after the game-box market. Intel can leverage the current PC gaming audience and bring PC gaming into the living room, maybe not with their initial set-top box, but definitely this is a feature that can be added in future iterations.
Its a waste of money. Too many players already going after the content market. Intel has no expertise whatsoever in content. It is outside their core competencies. They brought in a guy in who's experience was the BBC? Hey bud, the American market is an order of magnitude more complex. Way too many players. Time someone spoke up and said the Emperor has no clothes!