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Intel Corporation Message Board

  • marty.chilberg marty.chilberg Aug 27, 2013 12:30 PM Flag

    Intel stealth acquisitions push into TV-

    Intel’s plans to launch its own TV service by the end of the year is ambitious: The company wants to take on big, established TV providers like Comcast and Time Warner Cable, but only started working on its own offering at the end of 2011. So how did the company’s Intel Media subsidiary ramp up from zero to a near-finished product in less than two years? Part of it were three key acquisitions, which haven’t been reported before.

    UI design, mobile apps and DVR tech
    Intel Media boss Erik Huggers has made a point of saying that his TV service will look a lot better than what the competition is offering these days. At one point, Huggers called the existing cable TV user interfaces “absolutely dreadful, completely awful.” GigaOM previously reported that Intel Media was working with London-based design studio W12 Studios to reinvent the TV user interface.

    Intel bought the Emeryville, Calif.-based design studio Archetype in May of 2012. Archetype, which was co-founded by brothers Luigi and Guido Rosso, previously worked for companies such as Amazon, Microsoft, Fox and Paramount. Guido Rosso’s Linkedin page states that Archetype worked on “graphical user interfaces for mobile, desktop, and TV-connected applications” for these companies, and some of the work can be seen in this demo reel:

    With regards to these mobile apps, Intel is getting some help from another acquisition: The company bought Seattle-based mobile app startup Daily Interactive Networks in February, and Daily Interactive CEO Brian Monnin has since become Intel Media’s Head of Interactive Media. The startup previously built a number of iOS apps, including some apps for National Geographic.

    The last part of the puzzle is Avtrex, a San Jose-based startup that Intel Media acquired in March of 2012. Avtrex spent more than a decade building software for consumer electronics companies to power TV sets and DVRs, and is now working on some of the underlying platform for Intel Media’s own set-top box

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    • This will be INTC's biggest failure ever, and that's saying a lot. Diamond substrate, Itanic, NetPC and dozens of other complete disasters will pale in comparison to this debacle. This might kill of Intel.

      • 2 Replies to vinnie_baggadonitz
      • Intel stealth acquisitions push into TV-
        .

        Intel’s plans to launch its own TV service by the end of the year is ambitious: The company wants to take on big, established TV providers like Comcast and Time Warner Cable, but only started working on its own offering at the end of 2011. So how did the company’s Intel Media subsidiary ramp up from zero to a near-finished product in less than two years? Part of it were three key acquisitions, which haven’t been reported before.

        UI design, mobile apps and DVR tech
        Intel Media boss Erik Huggers has made a point of saying that his TV service will look a lot better than what the competition is offering these days. At one point, Huggers called the existing cable TV user interfaces “absolutely dreadful, completely awful.” GigaOM previously reported that Intel Media was working with London-based design studio W12 Studios to reinvent the TV user interface.

        Intel bought the Emeryville, Calif.-based design studio Archetype in May of 2012. Archetype, which was co-founded by brothers Luigi and Guido Rosso, previously worked for companies such as Amazon, Microsoft, Fox and Paramount. Guido Rosso’s Linkedin page states that Archetype worked on “graphical user interfaces for mobile, desktop, and TV-connected applications” for these companies, and some of the work can be seen in this demo reel:

        With regards to these mobile apps, Intel is getting some help from another acquisition: The company bought Seattle-based mobile app startup Daily Interactive Networks in February, and Daily Interactive CEO Brian Monnin has since become Intel Media’s Head of Interactive Media. The startup previously built a number of iOS apps, including some apps for National Geographic.

        The last part of the puzzle is Avtrex, a San Jose-based startup that Intel Media acquired in March of 2012. Avtrex spent more than a decade building software for consumer electronics companies to power TV sets and DVRs, and is now working on some of the underlying platfo

    • Consumers don't pay for cable because of the elegant interface, they pay to see the video content they want to watch and for high-speed Internet and telephone service and more recently home security monitoring services. For most consumers it's a bundled package. Secondly, the cable companies have their own initiative to develop a modern interface for streaming video and other cable provided services.

      Anyone that believes they can take the cable's video programming business away from them just because they have a nice interface doesn't understand the video distribution business.

 
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