Google title if interested, "Tesla Motors Inc (TSLA) Model S Sells More Than Mercedes And BMW"
"If you look at the “large luxury” segment of the auto market in the United States, Tesla is ahead of its competitors, including the German luxury car manufacturers.
In the first quarter of 2013, Tesla Motors Inc (NASDAQ:TSLA) delivered more than 4,750 Model S vehicles in the United States according to the company’s own numbers. In the same vehicle category, none of the more traditional luxury car brands came even close.
The Bayerische Motoren Werke AG (FRA:BMW) (ETR:BMW) 7-Series sold 2,338 models in the first quarter, and the Mercedes-Benz S-Class sold 3,077 in the same three months. Other competitors also came in behind Tesla Motors Inc (NASDAQ:TSLA) in the “large luxury” segment. The Audi A8 sold 1,462 and the Lexus sold 2,860."
I don't think comparing numbers in the 1st Q of '13 means much. The BMW, Mercedes and Lexus models were available all along, while the Tesla buyers were waiting for production to catch up to them. It's a different dynamic. Lets see how they compare 12 months from now. That will be the test for Tesla.
That's pretty awesome. Honestly I would put the MS in the same segment as the 5 series, E-class, etc not the bigger lux cars. Either way this is a good idea of how well it's selling. 2x the number of 7 series and that's a very popular car.