... then there must be some real idiots here
Yes, the idiots are the shorts. Price keeps going up everyday and they keep shorting push the price higher and higher. None of this would be possible without the shorts, so we salute you, shorty.
Heh "price keeps going up everyday"
If you own a put and the stock falls below your strike price you can forced to buy at that price.
If you own a put (long position) the most you can lose is the option premium. I recommend the book "Options, Futures and other Derivatives" by John Hull if you need a refresher
Some1 has never heard of selling calls and buying puts at the same time before it seems.
There are people who outright buy put options. You can't be forced out of a long put position; only a short-call or short-put position has that type of risk.