Future potential of having the whole market to itself. All the alternative vehicles are too short range, low performance. The only thing and I repeat the only thing is price. Elon realizes that and is working diligently to make the Gen III car affordable.
The pullback already occurred to 88. Public sentiment and excitement is growing for TSLA and Electric Vehicles. I like TSLA because Musk is doing things completely different than GM and Ford. I'm of the belief the legal issues in the states can be sidestepped one way or another. This stock will not grow by 1000% overnight, but you can't ignore the amount of wealthy / environmentalists that will pay $50K and higher for this car. I think Musk is working hard to get this car affordable for the masses, as that happens more charging stations will be added. If that happens, this might grow to be a 50-100 billion dollar company, if not my mistake in investing.