same way all those firms think that had $1,000 price targets for AAPL. I would much rather buy AAPL at its price than this at $110+. I got my puts on TSLA at lunch today when it finally stopped going up.
They did that to provide cover to GS to establish their Short Positions - even a child can see through that strategy. It traded at 133+ in the early AM, prior to market open then could only manage 127 by the end of the day. GS was busy establishing their short positions.