For those who want to be seen as green it will be important to chose a design which is distinctive and is unlikely to be mistaken for a Lexus which appears to be the Model S style inspiration.
Remember the BMW Z3 sedan? Looked like a Chevy Vega station wagon only uglier? Same guy, I'll bet. Never will understand how mock-ups of the heinousities can get rolled out in front of a management team....and approved for production. Oy
It is the new cool in California. The uglier the car, the cooler the person. You need to have a wife with plastic surgery, an ugly EV car (with an Obama bumper sticker), eat organic food, do cross fit, and wear $200 teeshirts. That BMW will sell huge out here. Tesla looks like a car an executive, business owner, or some other high paid person would drive (which is not good here). We frown on nice looking cars and successful people. They are just good tax targets.
It was just put together to satisfy California green laws. BMW and the others hate building EVs. So they build a golf cart. BMW can build a Tesla but they know it will hurt their parts and service business in the billions.
Sentiment: Strong Buy
I would feel like a dork driving the i3. BWM has a history of good designs, starting with the 2002. The BMW cars typically have great performance, not this lame mutt. They should have started with hi performance car/SUV and moved down.
Need a drivetrain? Call Elon. For a price, BMW may get to use the supercharger network... I would say for a few hundred million upfront plus royalty per car. No need to waste $2-3B on R&D and come up with this thing.
Now wonder the TSLA stock went up.
I think if they out this under the mini brand and designed it to match, they would have had a better result. Range extender was a mistake and it belies their true lack of belief in BEV's, at least at the start of the i3. Probably Tesla and Nissan saved the i3 from merely disappearing as just another concept that would not see production. However, it was probably too late to make significant changes without significant cost and time delay ramifications. Hence we have this lackluster rollout. That announcement was painfully awful to watch-they need to fire their marketing team responsible for that misery.