Tesla fundamentally changed its business model the moment it started offering a lease finance equivalent to customers. Unfortunately, the non-GAAP reporting methodology Tesla used in its Q2 shareholders letter pretends that a lease is the same as a sale and compresses everything into the current quarter. It shows the amounts the customer is required to pay as non-GAAP revenue and it also shows the amounts that Tesla is required to pay as non-GAAP revenue.
It's the corporate equivalent of taking out a second mortgage on your home and calling the refinance check income.
Yes they did, but for some reason, the cult that it is, blew up the fact that it showed profit when non-GAAP there is no profit. They're recognizing income on income they have not earned, and that taken away, is a loss.