That means probably LESS than 11c EPS in Q3. Probably near breakeven.
CURRENT CONSENSUS Q3 EPS ESTIMATE is: $0.30!!! OUCH!
And the true GAAP EPS is hemorrhaging from quarter to quarter. "True" losses are growing, not declining.
Looks lke just enough is being said (ie. the 100K run rate next year) to excite the minions and perhaps let the IB underwriters sell their holdings continuously through Q4.
How can a company imply 100K run rate by end of next year by saying they will produce 9000 and deliver 7500 in Q3 2014 without, well, at least BMW executives chuckling a little about it.
The term "100K rate by end of 2015" will be easily turned into "expects to sell 100K in 2015" by many financial press. This is called variable press coverage.