I cannot believe that someone at the company would not have advised against having a split become effective on the exact date of an earnings release, knowing the confusion this could cause. As someone else stated previously, that was a real amateur move. Also during the conference call you can just hear credibility drifting out of the room. Listen to the replay if you haven't already.
Anyway, my sincere condolences to all who gobbled up the hype and drank the DDD Kool-aid.