Plain and simple, the stock is headed higher. Don't know why you think that 37 won't happen. My charts are showing a different picture. We bounced nicely off a long term trend line. If you were thinking of adding to your position now is the time to do it. Not only do I not think that the stock will be stopped by 37, I think it will test 38 in a matter of days. If we break that to the upside, it is off to the races.
$37 is just strong resistance. To go above it we need articles to stop or be on our side. The ones that said its a buy at $45/$46 (pre split) got their target price. (After split we hit $30/$31) Now let's have some articles from these same people saying its a great buy here.
That's my major issue. They bash / get what they want / but never do a positive follow up.