If an insider sells big time after the stock already made a dip, that is really a bad sign. I think this is a falling knife at the moment. Wait till it finds its bottom. Could be 25, could be 15. Who knows.
Definitely agree with you. If insiders start buying, that's your cue. These b-----ds have really screwed us all with their insane split, and apparently don't give a s--t about the shareholders who are still long.