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  • agreenview Dec 12, 2013 1:42 PM Flag

    TheDirectory's focus going forward is on Business Mobile Search.SEEK not the typical Search Company-Specializes in Local Search Space

    TheDirectory founder and CEO Scott Gallagher issued the following comment regarding today's press release: "Clearly the future of the Local search space will be based on a user's ability to find local businesses via Mobile devices. In fact according to a recent study, in just 18 months from today, 2015, more Americans will be accessing the web using a mobile device than by using a desktop computer. Add the fact that 70% of all mobile search's result in some sort of action within an hour of the search, a phone call, a store visit, an email, etc. The findings of the statistical data could not be clearer. The future of our business will be based to a very large extent on Mobile. Our build, buy or partner growth strategy is based on growing efficiently without sacrificing products or technology. Our ability to drive and convert mobile traffic for our clients into phone calls, appointments and visits as well as our ability to drive and convert traffic to our core Local directories will be of the utmost importance in this strategy. To that end we've selected Duda Mobile as our mobile partner for our customer channel. Over 2 million mobile websites have been built using the Duda Mobile platform. We've built many client websites using their platform, the search and traffic results have been impressive. Duda Mobile has the products we need to capitalize on this massive opportunity in the Local mobile search space."

    Gallagher continued, "We now have key partnerships in three of the most important areas of our business outside of directory listings: Local business listings management with Yext, a self-serve website development product with Yola and mobile anything with Duda Mobile. To develop these products internally would have cost many millions and an enormous amount of time. Our plan is to bundle these new products into our core Local business package. We expect to begin marketing and selling the new products almost immediately, probably within the next two weeks."

    Sentiment: Strong Buy

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