What premium soda doing you see flying off the shelves at Whole Foods and Trader Joe's. Reeds??? I'm long Jones big time, but I'm interested in hearing how Reed's is doing in California, especially since its based in LA. I don't think it will ever be serious competition to Jones, but when you're in a race, it never hurts to see who is behind you trying to catch up to you.
If you LBIX'ers are wondering why I'm posting here, it happens I'm also long LBIX. Unfortunately I'm losing my ass right now becasue I bought it at a much higher price than where it's currently at. But I'm hanging in there hoping they can turn things around.