For me valuation is key. Branded product is now running at above $12 Million on an annual basis, making the market cap little more than 1 x sales. And that's without putting any value on the 3rd-party distribution and co-packing business, the plant, etc. which together have substantial value. I wish the numbers were higher, but they're moving in the right direction during a very difficult period for the economy. And most important, the valuation is much lower than any beverage company that I know of.