Food is top quality.
Price is reasonable.
Food tastes good.
Large portion sizes.
This is a winner. Every location I have ever been packs them in. I bought three, CHUY, NDLS and PBPB. Will hold long term, adding along the way.
Not unreasonable points - however, it's not a company worth 3x sales - not even close.
Sentiment: Strong Sell
Good Luck!! I am sure you are making money shorting, but most shorts have been taking a beating.