Just some #s to set the record straight. The software set up requires an upfront cost of $30,000. Each pill costs $450. The average colonoscopy is reimbursed about $200. It does take about 45 mins to interpret the test results. Insurance companies will not pay $1100 for this procedure (they dont pay that for almost anything- except heart caths and surgery.) GI docs will NOT do this test for free. Unless the price comes down dramatically, this technology is going nowhere.