Colon Capsule will eventually come close to Gold Standard Colonoscopy
Colon Capsule 2 is a good first step-for Visualization--limited to a certain group. But more work is being done by others incl.Given to develop a better Colon Capsule with better technology (3D viewing and longer battery life). Check-cap and Capso Vision have a better capsule,but they too will not be perfect to replace Colonoscopy as we know it for some times. Do you know--Colonoscopy has improved dramatically since its original version with better viewing and better training of the Gastroenterologists. Yes-it won't happen in 2013--but it will happen by 2017. Look at Apple--RIMM(blackberry),Nokia all left behind.
Granted, this is a field with a lot of upside potential, but 2017 seems like a very long time to wait. On the other hand, the PillCam seems like a small percentage of GIVN's revenue stream, so I think I'll hold for a while and see what the next ER brings.
What do you mean--PillCam small % of Given.It is close to 135-140 million$ out of 185-195mil.$ sales(Ph sales are close to 50mil.$--acquired co.). If you mean Colon 2 Capsule--that has not received FDA approval in USA. Given is saying it expects 450 mil.$ sales for Colon 2 in 2016.Do you trust the CEO Shamir?