LF hit 12.21 just before Toysrus news and since then been bouncing between 8's and 9's. Market conditions have been great overall in general but LF been trading on fear of late only because of the toysrus news. The new toysrus tablet gets released on Oct 21 I think and Q3 earnings is Nov 1st so this quarter it will have no impact on LF's earnings which I think will be good. Leappad 1 price drop to 79 and Leappad 2 is out now. LF will just flop around until earnings which probably will push it back to 52 week highs of 12's afterwards before Q4 results in Feb of 2013 is my guess but you never obviously know.
So much downward pressure on LF. From a technical perspective, the September 10th low of $8.35 is the point that needs to be held. Once LF breaks through this, it is a trend of lower lows until there is some good news interruption ex. (Q3 earnings announcement/anticipation, merger, department of education adoption, etc) otherwise my gloomy guess is next stop at $7.60 range.
Fundamentally, retail sales continue to be strong. More Leappad 2 sales everyday, moved up to Amazon #16 sales rank in Toys and Games. More apps and cartridges sold this year than last with more Leappads (1 & 2) in circulation.
This is really odd action...LF just getting trashed. I can't figure out why. I was long for the month of august after that crazy drop 8/2, but got out above $11. Would love to get back in b4 holidays but just cant with this kind of action.