If you follow this stock closely you will see it moves up and down multiple points on no news. I have always bought it when it falls on no news or falls after earnings is reported and then sell when it runs up, such as this week.
Last year and this year, trading this stock has been very profitable and with little risk.
Here is the best example for "buy and hold"!! I started buying the old Philip Morris ten years ago, when the world was throwing it away due to litigation!! I now have wonderful gains in MO,PM and KFT after spin-offs!! And to make it even better, my dividends are paying almost 10% annually!! I know its not the usual investment, but if you buy quality, with a dividend, you will be rewarded, with a little patience. Oh, and by the way, I sleep a lot better then so-called day traders!! Most of whom, couldnt trade their way out of a paper bag!!