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Mattress Firm Holding Corp. (MFRM) Message Board

  • theearningstrader theearningstrader Mar 25, 2013 6:47 PM Flag

    MFRM's cost vs. competition!

    I don't know how many people have been mattress shopping in the last (3) months.What I can tell you is that MFRM's cost for a bed is sky high.There's a ton of short interest in this stock (20%) and I understand why.I cant help but think that somebodys just going to buy a bed at the very first store they go to. That being said I just dont see how they can beat the competition.Sterns & Foster's highest price Cal King adjustable here in California is around 2600-2800. MFRM's is 6,000! Now if they can sell a mattress to a person without having that person doing any other price shopping at all,they will beat hands down.That being said I just dont see how they can beat earnings tomorrow. Only problem is that Scottrade & TDA have no shares available to short.That says something with only 11M shares outstanding and a 20% short interest.We should see a show after they report AH's Tuesday.Would like to hear some thoughts on what MFRM's going to do.Thanks

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MFRM
47.78-0.72(-1.48%)Jul 29 3:59 PMEDT

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