Not to mention the Facebook CEO who lives in the house he grew up in that's a 1500 sq ft normal house. I don't make anywhere in the ballpark that execs make, but I make a decent living and drive a hyundai santa fe b/c of the warranty, solid mpg and it has the best ride by far of anything I've driven (It's my second one actually). It's irrelevant the cars people drive to work...completely ridiculous imo. The people are not that well paid, we all know this, they will be well paid via their stock if the thing takes off. Rich has bought a million shares, I doubt he is poor. People come from different values and money impacts people in different ways...some take their money and become arrogant toward lesser folks and think they are above others ~~ usually have to pay for their friends ~~~ others are wealthy and you will never know it b/c they are down to Earth regular folks...which is what I hope the management team of ZBB is and by those I've met that's seems to be the case.