Clue time: Short selling didn't ruin the market. SKF in particular doesn't short, it's an Exchange Traded Note that uses Swap agreements, with *willing* counterparties, to attempt to duplicate twice the inverse of an index.
Think of the swap agreement as a bet. Credit Derviative Swaps are a related type of bet, although CDSs are tied to credit obligations (loans, mortgages, bonds, etc).
CDSs are what RUINED THE MARKET. No ifs ands or buts. CDSs were the toxic waste spewed throught the investment world by GREEDY B@STARDS. No regulation, no symbol, no market, no required reserves, 10 years profit in advance for the annual bonsus. Like crack for brokers, banks, investment houses and hedge funds.
So bite me when it comes to "Shorts Ruined It All"; you are wrong. CDSs ruined it all, and this ETN happens to be aimed at making a profit off of the very same companies that RUINED IT ALL.
I'm here for revenge, and money I'm owed. I'll sell once I've got my own frickin pound of flesh, and if I help ruin some corrupt bank/broker/insurance idiotic firm, then you can bloody well thank me for the public service.